One question we get asked the most in the last few months is for sure the “How can I start the messenger craze and how can I gather the most messenger subs”. Since we work closely with Recart, our beloved partners in this sector, we got some interesting things to say and show.
We’re overjoyed to announce the world’s most powerful on-site Messenger subscription tool, the Recart <> Wheelio integration! This integration enables you to convert 10-15% of your traffic into Messenger subscribers while still capturing 20-30% of your visitors’ email addresses.No, we haven’t made up the numbers, we are in ecommerce and everything can be analyzed and checked. They sure look like sci-fi, but trust me when I say they are low balled.
Before we get started, let me get a few facts in: what you’re about to read is even more effective than the pre-checked widget was! Bold statement, I know 🙂
So whether you’re new to running your Shopify store or have decades of years experience under your belt, you can use the strategies below to boost your sales rapidly. With a big R.
Step #1: Install both amazing apps – Recart and Wheelio
Step #2: Decide on your subscription strategy
There are three current setups you can use to get the most out of the integration, depending on the marketing strategy you chose:
- Email + Messenger: Collect Messenger and email subscribers at the same time. Recommended for those who generate significant revenue from email marketing.
- Smart Messenger: Collect email OR Messenger subscribers: best for those who want to maximize the number of Wheelio subscribers, regardless of the channel (Messenger or email)
- Messenger Only: If you don’t invest heavily in email marketing, you can collect Messenger subscriptions only.
Let’s cover the differences in a bit more detail:
1. Email + Messenger:
There isn’t a big ecommerce brand that doesn’t value their email channel and has a great structured email marketing strategy. The math still doesn’t lie. Leads are pure money. And the same can be said for messenger opt-ins. If you are already making bucks with email, why the**** wouldn’t you do the same with messenger leads? And why would you stop your email activities. With our Our Email + Messenger feature, we will enable you to collect email and Messenger subscribers at the same time, making it ideal for merchants who prioritize collecting email subscribers. This is why this setup is the most popular setup for Messenger on the market.
Capture email and Messenger subscribers at once
FYI: When this feature is turned on, the messenger subscription will only show up when the visitor is logged into their FB account, if not, only the email field will show up: WIN – WIN
If the visitor is logged into FB, the Messenger subscription shows under the email field and becomes required to be checked in. This means you can always collect email addresses but you also get Messenger opt-ins from about 40% of your subscribers. Yeah, still the numbers that will amaze you.
2. Smart Messenger Feature
This setup also utilizes our partner Recart’s ability to identify if your visitors’ are logged into Facebook at the moment they see the opt-in. The Messenger subscription experience seriously sky rockets your opt-in rate as visitors don’t have to type in an email address, they can opt-in with a single tap. SINGLE TAP. Many smart merchants using the Wheelio – Recart Smart Messenger Popup see 25-35% conversion rates from all their traffic, which is (for sure) probably one of the best performances in the world. See the below flowchart to see learn how it works in action:
Keep in mind, your email marketing should be a strong foundation of your marketing activities. But Messenger open and click-through rates can’t and should’t be neglected. The average email open rate is around 11%, Messenger brings an outstanding 80% open rate to the table.
Check out a demo of how flawlessly visitors can subscribe via FB or email with Wheelio Smart Messenger mode:
When your customers are signed into FB, all they have to do is tick in the Messenger box and spin the damn wheel. In case they don’t have an active login in their browser, they will meet the regular email experience. Which is still awesome, btw.
3. Messenger only mode
All guns blazing messenger mode. For the brave ones.
If you want to go all guns blazing on Messenger marketing, this one’s for you. It’s recommended if you drive most of your traffic from Facebook, and you don’t invest heavily in email marketing and activities.
When your visitors are not logged into their FB account, the popup will notify them to log-in so they can opt-in. But since you’re driving traffic to your store from FB, the majority of your users will be logged in in the first place. You can expect astronomic opt-in rates, since your users don’t have to log in.
Step #3: How to setup this overpowered tool?
After making sure that you have both of the amazing apps installed, it’s time to customize it to your liking and needs. To turn on the Wheelio – Recart integration, go to your Wheelio admin area, enable the chosen Messenger subscription mode, and save the changes.
Step #4: Set up your Welcome campaign
Setting up your Welcome campaign is the most crucial part of this journey. This sends out an automated overpowered message to your new subscribers, providing them with a warm welcome experience also known as on boarding. This way, they get more familiar with the Messenger channel and your brand (if they are not already) and they’ll know what they can expect from you later on. This step is really important, since Facebook really values this experience. Do not overuse it.
Messenger being a personal communication channel, you have to make sure that your customer experience is stellar as our apps are. Don’t you worry, Recart and us will help you to automate your Messenger conversations. When you create a Welcome campaign within Recart’s Conversation Flow Editor, you can easily put your conversation together with Recart’s really easy to use and intuitive drag and drop editor.
Your main goal here is to engage subscribers in the conversation, just like you are trying to do with girls/boys, but you can actually be successful here ;), because when they reply to your messages, they will turn to permanent subscribers, and you’ll be able to send out follow-up messages later. Ask an engaging question, and make it easy for your visitors to reply! KISS – keep it stupid simple
Make it happen!
Back in the old century 2018, Shopify merchants generated shit loads of doe through the pre-checked Messenger widget under their Add to Cart button. It took a lot of time and energy to figure out how merchants can generate the same level of revenue from Messenger after the pre-check is gone. However, the solution is here, the Wheelio + Recart integration is proven to be more powerful than the pre-checked widget was and it’s waiting for you to give it a spin!
Hundreds of brands are already using it, including the best Shopify brands: Yes We Vibe, Sashka, Your Super – so what are you waiting for?
Now, do you feel ready to take your ecommerce business to the next level?