Dont know if you already tested this, but people seem to missed this Facebook Ads update, not sure how, since it was a
really big one. Not in scale of changes, but a big opportunity for us ads guys.
Facebook ads are indeed tricky and there come periods of shorter time frames when one type outperforms the other, no matter what you do. And sometimes the pure pricing is so cheap on the one type, that even tho the conversion rate is much much lower, it still impacts the bottom line in a more sweet way, than the “better” converting one. Yes, Im talking about video here 🙂
As long as there is Facebook advertising available on the news feed, the go to ad type was a standard PPE (pay per engagement).
Thats the most ordinary post, text above picture type one. Marketers used it for testing new products, getting feedback and they were also really good at direct sales, due to bigger organic reach from all the shares and comments, if the text copy was written properly.
Example old vs NEW:
The maximum image size that was displayed on the news feed was 1200px x 1200px.
There is a new sheriff in town, hell yes. After the latest Facebook update, you can now use even bigger images and still get them into the newsfeed without the image being cut off at the bottom.
This means that we have a bigger billboard now, plain and simple. Bigger is better. The new maximum image size is still 1200px wide, but you can use a 1650px height and take over someones whole news feed view area. How awesome is that?
On Facebook our main goal as advertisers is to interrupt someone when he is scrolling down the newsfeed, with something he/she would like to see or finds interesting. That is the first goal to achieve, if we even want to get them to buy something.
The most annoying this about Facebook ads is the text rule of 20% text and if we have a bigger picture, yeah, more text! Why is text good? People are stupid and they have to be told what to do. We call that “Call to Action” and we really like these texts, because people often respond just the way we want them to.
Ive been testing them for few days now and these are the results. I think I have a few winners in there and the new ad dimension is (currently) the way to go!
Let me know what you think!
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