Hey pirritos (this is how my buddy Yousef would call you guys and I like it, so I will use it occasionally! – Shoutout to mr. Y. Khalidi),
Ive been getting more and more questions regarding what stuff I use on my stores and what do I recommend for them, so I decided Im gonna do a little short article about stuff that could help you in the long run. The only run that matters. Yeah, I wrote rum at first, so I had to double check it says RUN! You know me so well!
First chapter of this mini article series will be dedicated to something I think many of you have no idea what it is and you don’t use it or use it wrong.
The magic is called – Web push notifications / Browser push notifications
Official explanation: Web Browser based instant messages that can be sent to your subscribers, even when they are not on your site. As long as they have signed up you can connect with your customers instantly at any time of the day.
My explanation: The pop-ups that ask you if you agree and disagree, but most of the time you have no idea what they want. If you get a poor soul hooked on it, probabilities that they will uninstall you or even find a way how to do that, are really small. The notifications are intrusive, no doubt, but they work and convert (same shit), no doubt about that either.
What do I use it for?
I use it mainly for backup up my big weekly offers, they are great as a last call HERO button that generates extra cash for my alcohol. I mean, when I have my weekly time limited offer, I use them to blast my users to remind them, hey 2 hours left, you really need to get this! For me, this gets the best results. It doesn’t mean, this will work for you, but luckily you can apply this to a number of stuff:
- Send timed abandoned cart reminders
- Price drop offers
- Back in stock offers
- Offer special discounts or promotions
- Keep your customers updated on new stuff
- Send delivery updates and tracking information
and much more
How about the numbers? Like everything in our business it all ends up down this road, the numbers game. Well, the web push channel generates somewhere around 2-4% of our monthly revenue on certain sites. This doesn’t seem like much, but its 2-4% left on the table if you don’t use it, and when you get to a respectable monthly revenue range, 2-4% is shitloads of money.
The only “bad” thing for now, is that push notifications are not possible on Safari browsers (I think, maybe there is a solution there that has this option and I don’t know about it) and it works only on Chrome and Firefox. Yeah, also you can get an angry customer or two, since they will think their computer is haunted or some shit, but its well worth it.
Dont believe me? Ask … nah, you all trust me and will follow me to the ends of the earth. And you should!
Ohhh, almost forgot to recommend an app:
I use only FirePush (click here to go to app marketplace) and I will not recommend any other app that I haven’t tested myself. I know this app works and I can stand behind it 100%. So now, you know also.
If you have any other suggestions, I could be open to test, but I doubt it, since Im really satisfied with this one and the switching makes no sense for me 🙂
This is the first short article and I hope you liked it, if you didnt, bahhh, your loss! Oh, some of you pirritos (I did it again) are still missing out of our Facebook group, so click here to join the fun and pillaging!
Enjoy your day,
over & out,
Captain of this beautiful ship!
